“The driving force behind the ICEZ ice bath.” Age 50. After the army, I worked for 10 years in the Security Division of the Ministry of Defense.
For the past 20 years, he has been involved in the development and production of consumer products, primarily in the field of electronics.

When people ask me where I’m originally from, where I grew up, my answer is: “I don’t really have an origin.” I spent half of my life abroad, as a child on assignments in Argentina and the USA.

After the army, I lived alone for several years across European countries, and after getting married, I moved with my wife to China.
We lived there for 11 years and started a family, having three sons: Tomer, Saar, and Omer.

What is your connection to the world of ice bathing?
During the COVID-19 period, I was looking for natural healing methods and ways to reduce inflammation, mainly due to leg pain that prevented me from going on long runs.

The Wim Hof Method fascinated me, and I began practicing mainly the breathing techniques. The cold exposure intimidated me, and it was easy to avoid it due to “inaccessibility.”

At a certain point, I purchased an online course and delved deeper, reading books and experimenting on my own body.
Due to harsh experiences with cold in the army, including bleeding burns and hypothermia, I developed a strong aversion—even hatred—toward cold and winter in general.
Precisely because of that, later in life I became captivated by learning more. I wanted to challenge myself against my fear of the cold.

I was looking for an opportunity to experience the real thing: a Wim Hof workshop, together with Wim, at his Winter House in Poland.
I wanted to experience firsthand what I already knew—the power of mental and physical resilience through mindset—and in Poland, I went through a truly transformative experience.

I knew that with the breathing exercises it would be easier for me to connect, but even there I experienced sensations I had never felt before.
I encountered the cold differently—I saw it as a challenge to fight against, rather than something to surrender to.
With the right approach, each passing day became increasingly empowering for me.
I increased the difficulty levels, and in practice, it became easier. I broke through a glass ceiling and felt on top of the world.

Ice Bath for Purchase – What Does Your Ice Bath Routine Look Like?
Just like my life, there’s no set routine for my ice bath sessions, but there are a few guiding principles that work for me.

I try to immerse myself every day, and fortunately, I have a home ice bath.

But on days when it’s less convenient, sometimes due to lower mental readiness, or I simply don’t feel like it,
The approach is: “This isn’t a challenge, I’m not obligated, it’s a choice.”

In general, I immerse myself in the first half of the day, usually after my morning workout.
It’s no wonder that ice baths for athletes are considered part of a lifestyle routine.

Sometimes I decide to immerse before morning activity, especially if a long ride or run is planned.
Sometimes I take an ice bath at midday, if possible, when I know a few hours of work requiring focus lie ahead.

I’ve discovered that taking an ice bath really helps.
The time in the water ranges from two to five minutes; I immerse myself and feel what’s happening from head to body.

When everything aligns, I feel like I could stay in forever.
But it’s important to say that more than once, due to distractions or discomfort, I got out after just a minute.

One of the most fascinating things—and I hope it never ends—is that each ice bath provides a different experience.