Co-founder of iceZ, bringing over two decades of expertise in sales and product import from leading companies in Israel’s retail and electronics sectors.
In his 50s, married and a father of three, Ze’ev is an expert in driving sales and marketing high-quality products.
His journey into the world of ice baths began with a personal discovery of their profound mental and calming benefits.
Passionate about enhancing mental well-being through the refreshing practice of cold water immersions, Ze’ev combines his sales expertise and love for ice baths to lead iceZ in delivering exceptional products that promote physical and mental health.